New · Practical campaign workbook

Stop boosting and hoping. Run Facebook ads that you can measure.

The Facebook Ads Starter Guide is a 60-page workbook for Filipino small businesses. Plan, launch, measure and improve your first campaigns without guessing your objective, budget, creative or next move.

Know your maximum ad cost per sale before you spend a peso
3 beginner launch paths: Messenger chats, leads, or website sales
Ad templates, tracking setup, troubleshooting and a 30-day plan

₱499~~₱3,190~~launch price · one-time · less than one wasted ad test

Get Instant Access →

⚡ Instant download💳 GCash · Maya · Card🛡️ 30-day money-back

🧮 Budget formulasKnow your stop line

🚀 3 launch pathsChats, leads, sales

📊 Weekly reviewOne better decision

Sound familiar?

You spent on ads.
You're still not sure if they worked.

🎲

Boosting and hoping

You click "Boost post", pick a budget that feels okay, and wait. No plan, no way to tell what happened.

💸

Likes, not customers

The ad got reach and reactions, but the orders didn't come. Or they came and you lost money.

🤷

No idea how much to spend

₱200 a day? ₱1,000? You don't know what a customer is actually worth paying for.

🧩

Ads Manager is overwhelming

Objectives, audiences, placements, pixels... Too many buttons, and every tutorial says something different.

📥

Messages that go nowhere

The ad brought chats, but nobody followed up properly, so the "leads" disappeared.

🔧

Panic editing

Results look bad on day 2, so you change everything, and never learn what actually works.

Ads amplify what already works. They don't fix a weak offer or bad math.
This guide helps you get ready, launch small, and learn.

Try it now · Free tool

How much can you afford to pay for a customer?

Set your stop line before you spend. This uses the guide's formulas from pages 14 to 17, simplified for a quick check.

Your numbers (per sale)

Average sale amountWhat the customer actually pays

₱

Product or service costWhat it costs you to deliver

₱

Fees, packaging & deliveryOther costs per sale

₱

Refunds & returnsShare of revenue you usually lose

Profit you must keepAfter paying for ads

₱

Chats/leads that buyOut of every 100

Your ad budget limits

What's left before ads₱0

₱0

maximum ad cost per sale

Max you can pay per chat or lead₱0

Break-even return on ad spend0.0x

A simplified example for a quick check, not financial advice. The guide's worksheets also cover test budgets, safety margins and checking reported sales against real orders.

Get the Full Ads Guide for ₱499 →

⚡ Instant download🛡️ 30-day money-back

Free checklist from page 6

Are you ready to run ads?

Don't pay Facebook to discover basic setup gaps. Tick what's true for your business right now.

Clear offerA specific buyer can understand the result, price or next step, and important limitations.

Conversion pathWhere the ad sends people loads, works on mobile, and continues the exact promise of the ad.

Follow-up ownerA person and response time are assigned for messages, leads, orders and problems.

Unit economicsYou know your profit per sale and the maximum you can pay to get a customer.

MeasurementThe main result and supporting events can be recorded and verified.

FulfillmentYou can deliver the advertised product or service at the expected volume.

Policy reviewThe offer, creative, copy, destination and targeting follow current ad standards.

3 beginner launch paths

Start with the path that fits your business

Where you send people changes the whole campaign. Pick the destination first, then build around it.

Messaging campaignPage 23

Define a qualified chat. State what information or intent makes a conversation valuable.
Choose the message destination. Messenger, Instagram Direct or WhatsApp, whichever your team can support.
Build the opening. A clear offer, expectation, and an easy first question.
Install the reply flow. Response time, qualifying questions, quotes and a follow-up owner.
Track to revenue. Qualified chats, appointments, quotes, sales and no-shows.

Best for

Services, local businesses, and anything sold through conversation.

Decision rule

Don't optimize for cheap conversations while ignoring whether they become real customers.

Lead campaignPage 24

Define the lead. The minimum information you need to check fit and follow up.
Choose the lead location. Instant form, website, call or messaging, whichever fits your process.
Design the form. Explain the value, ask only what's needed, set expectations, include privacy info.
Connect the handoff. Route the lead, notify the owner, prevent duplicates, set a response time.
Measure quality. Track contacted, qualified, booked, attended and sold, not forms alone.

Best for

Quotes, consultations, bookings and higher-priced offers.

Decision rule

The follow-up system is part of the campaign. A lead left untouched is not an ad problem.

Website sales campaignPage 25

Verify the offer page. It matches the ad, loads fast, answers doubts and shows accurate terms.
Verify measurement. Test your key events before launch.
Choose the purchase path. The sales setup and goal that match the business result.
Prepare creative variety. Distinct angles and formats that stay accurate everywhere.
Reconcile orders. Compare reported purchases with real paid, cancelled and refunded orders.

Best for

Businesses with a working online checkout that's easy to use on a phone.

Decision rule

Don't optimize for purchases when your site can't reliably complete or measure them.

What's inside

60 pages. 6 parts. One campaign system.

A workbook, not a textbook. Complete 7 key pages before you even open Ads Manager, and avoid most expensive beginner mistakes.

Pages 4-10

Ready

Make sure ads have something good to amplify.

What ads can and can't fix
Readiness gate
Access & security
Ad-ready offer canvas
Customer decision map

Pages 11-18

Plan

Pick the objective and set your money limits.

Conversion path first
Objective to result
Max cost per sale
Break-even ROAS
Test budget builder

Pages 19-31

Build

Set up campaigns you can actually read.

Boost vs Ads Manager
Naming & structure
3 launch paths
Audiences & lookalikes
Placements & schedule

Pages 32-47

Create

Ads that earn attention honestly.

Angles & hook builder
Image & video briefs
Primary text formula
Ad copy templates
Forms, pages & chats

Pages 48-53

Track

Measure real results, not just clicks.

Pixel & Conversions API
Event checklist
UTM naming
Pre-launch QA
Decision rules

Pages 54-60

Improve

Fix the right thing, then repeat.

No delivery fixes
Clicks but no results
Low-quality leads
Business dashboard
30-day plan

Included: 30-day first campaign plan

From "not ready" to one repeatable campaign

The goal after 30 days isn't mastery. It's one documented campaign process you can repeat and improve.

Week 1

Foundation

Readiness, access, offer, conversion path, money limits and policy check.

Week 2

Build

Campaign structure, destination, 3 to 5 ad versions, tracking and QA.

Week 3

Launch

Publish, watch delivery, protect the test and log only necessary changes.

Week 4

Learn

Compare real sales, find the weakest stage, plan the next focused test.

Day 30

Systemize

Update your ads, replies, page, tracking and budget rule from evidence.

Is this for you?

Honest answer before you buy

✅ This guide is for you if...

You've boosted posts but aren't sure they paid off
You're about to run your first real Facebook campaign
You want to know how much you can safely spend per customer
You sell through Messenger, a lead form, or a website
You'd rather launch small and learn than gamble big

❌ It's not for you if...

You want "guaranteed results" or secret hacks (no honest guide can promise that)
You're an agency looking for advanced scaling strategy
Your offer isn't clear yet (start with the other kits first)
You want a click-by-click Ads Manager tutorial (buttons change often)

Get instant access

Launch small. Measure the result.
Learn.

Facebook Ads Starter Guide cover - CaraDigitals

Facebook Ads Starter GuideCaraDigitals · 60-page PDF

Readiness gate, access & offer canvaspp. 4-10
Objective, max cost per sale & test budgetpp. 11-18
Campaign structure + 3 launch pathspp. 19-31
Hooks, image & video briefs, ad templatespp. 32-47
Pixel, events, UTMs & pre-launch QApp. 48-53
Troubleshooting & business dashboardpp. 54-58
30-day first campaign planp. 59

₱499~~₱3,190~~

One-time payment.
Less than one wasted ad test.
Reuse it for every campaign.

Yes, I Want the Ads Guide →

⚡ Instant download📧 Link sent to your email🛡️ 30-day money-back

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FAQ

Questions, answered

How do I get the guide after paying?

Right after payment, we email you a secure download link. It works for 48 hours and up to 3 downloads, so save the PDF to your phone or laptop right away. It's yours to keep.

How much should I spend on ads?

There's no universal daily amount, and anyone who gives you one without knowing your numbers is guessing. The guide shows you how to build a test budget from your own profit per sale, the maximum you can pay per customer, and how much you can afford to learn from.

Will this guarantee sales?

No, and no honest guide can. Results depend on your offer, creative, audience, competition and how you follow up. What the guide does is help you avoid expensive beginner mistakes and learn from every peso you spend.

Is boosting a post enough?

Sometimes. The guide has a page on when a boost is fine and when you need Ads Manager, plus how to keep records either way.

Does it show every button in Ads Manager?

No, on purpose. Meta changes its menus often. The guide teaches the decisions behind each setting so it stays useful, and reminds you to confirm the current options in Ads Manager.

What payment methods can I use?

GCash, Maya, credit and debit cards, QR Ph, and bank transfer. All payments are processed securely by Xendit.

What if I don't like it?

You're covered by our 30-day money-back guarantee. Message us on Messenger within 30 days of purchase and we'll refund you.

Is this made by Meta or Facebook?

No. This is an independent guide by CaraDigitals. It is not affiliated with or endorsed by Meta.

Stop boosting and hoping. Run Facebook ads that you can measure.

You spent on ads.
You're still not sure if they worked.